I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.
I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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In this edition of #ThrowbackThursday I'm jumping all the way back to Nugget Number 101. The topic was getting started on
LinkedIn.
LinkedIn has tried to reinvent itself a few times since that post on December 13, 2010, so it's time I talk about it again. Ironically, while on a coaching call with one of my jewelers the other day, he asked me how old customers could find him now that he works at, and is in the ...
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Now that we've spent the last 6 Daily Gold Nuggets telling you how to set up your
LinkedIn profile, you're probably wondering when we will get to the topic of making money! That starts now, but this is not a quick race; it's long-term, business sustainable building.
First, start out with creating connections. This process will be slow and tedious. Sit down in front of a computer with your top 10% or 20% customer list. Methodically copy and paste their names from your customer management system to the search box on LinkedIn.
We're saying you should do this using a copy/paste method because typing everyone's name from a printout might take until next year, and you've got better things to do.
After you enter their name, click the blue magnifying glass to search for them. Quick...
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Continuing with our conversation about LinkedIn, let's talk about the different types of account available. As of the writing of this Nugget, LinkedIn has 5 different account types as indicated here:
LinkedIn Basic, Free
Business, $24.95 per month
Business Plus, $49.99 per month
Executive, $99.95 per month
LinkedIn Pro, $499.99 per month
Each account type has about the same features, but as a retail jeweler you only need to have the Basic account. You shouldn't need any of the other accounts unless you are looking to seek a new career or hire a professional employee.
As you build your LinkedIn profile, you will encounter at least one term you might not yet be familiar with through other social media sites. The basis of LinkedIn is making a connection with other business professionals. The word "connect...
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